Prophylactic Versus Therapeutic Inoculation Treatments for Resistance to Influence

Abstract One of the most significant departures from conventional inoculation theory is its intentional application for individuals already “infected”—that is, inoculation not as a preemptive strategy to protect existing positions from future challenges, but instead, inoculation as a means to change...

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Veröffentlicht in:	Communication theory 2020-08, Vol.30 (3), p.330-343
1. Verfasser:	Compton, Josh
Format:	Artikel
Sprache:	eng
Schlagworte:	Boundary conditions Inoculation Literature reviews Persuasion Preempting Resistance
Online-Zugang:	Volltext
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