Millennials are not all the same: Examining millennial craft brewery and winery visitors' social involvement, self‐image, and social return

The attraction of craft breweries and wineries for visitors to British Columbia (BC), Canada, has grown significantly in recent years, particularly within millennials. However, little research has been conducted. The present research surveyed millennial visitors across craft breweries and wineries i...

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Veröffentlicht in:	The international journal of tourism research 2021-01, Vol.23 (1), p.123-133
Hauptverfasser:	Bachman, Jarrett R., Hull, John S., Haecker, Sanja
Format:	Artikel
Sprache:	eng
Schlagworte:	Breweries British Columbia Canada craft beer tourism culinary tourism Millennials self‐image congruency social return wine tourism Wineries & vineyards
Online-Zugang:	Volltext
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