An Analytics on Consumers’ Behavior of Buying Olive Oil and Its Application to Local Physical Shop

Recently, data-driven sales management is widely recognized and sales at the real super-market is not the exception. For designing such strategies, first of all, we have to analyze consumers’ behavior. However, such an analysis is difficult, especially for the managers of the real shops, since they...

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Veröffentlicht in:	Transactions of the Japanese Society for Artificial Intelligence 2021/01/01, Vol.36(1), pp.WI2-I_1-12
Hauptverfasser:	Sakai, Asuka, Maruhashi, Hiroaki, Hamuro, Yukinobu, Sasajima, Munehiko, Katoh, Naoki, Uno, Takeaki
Format:	Artikel
Sprache:	eng ; jpn
Schlagworte:	Buying Clusters Consumers consumer’s behavior Customers data mining Market strategy Marketing Olive oil Pattern analysis physical shop Sales sales promotion Strategy
Online-Zugang:	Volltext
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