An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior

The integration of artificial intelligence (AI) into the human race has gradually become a norm. AI entails technology assemblages such as machine learning, natural language processing, and reasoning. The influence of AI systems has intensified in consumers' daily lives. Many consumers have int...

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Veröffentlicht in:	Psychology & marketing 2021-01, Vol.38 (1), p.21-42
1. Verfasser:	Moriuchi, Emi
Format:	Artikel
Sprache:	eng
Schlagworte:	Anthropomorphism Artificial intelligence engagement intention to re‐use realism maximization theory
Online-Zugang:	Volltext
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