The more interactivity the better? Investigating interactivity, task complexity, and product knowledge in online purchase decisions

This study examines the joint effects of interactivity, task complexity, and product knowledge on customers’ online purchase decision quality. Interactivity is defined as the extent to which users can participate in modifying the form and content of a mediated environment in real-time. For example,...

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Veröffentlicht in:	Information technology and management 2020-09, Vol.21 (3), p.179-189
1. Verfasser:	Tang, Fengchun
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Computer Communication Networks Customers Data Structures and Information Theory IT in Business Knowledge Operations Research/Decision Theory Task complexity Websites
Online-Zugang:	Volltext
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