Small Farm Business Analysis Using the AHP Model for Efficient Assessment of Distribution Channels
Distribution of agricultural products from the aspect of farms is a continuous issue. Efficient application of the distribution model should provide a farm owner with regular income, as well as with a competitive advantage. Assessment of distribution channels in the context of an agricultural produc...
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| Veröffentlicht in: | Sustainability 2020-12, Vol.12 (24), p.10479 |
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| creator | Tošović-Stevanović, Aleksandra Ristanović, Vladimir Ćalović, Dragan Lalić, Goran Žuža, Milena Cvijanović, Gorica |
| description | Distribution of agricultural products from the aspect of farms is a continuous issue. Efficient application of the distribution model should provide a farm owner with regular income, as well as with a competitive advantage. Assessment of distribution channels in the context of an agricultural producer is subject to multi-criteria decisions, including both qualitative and quantitative factors. The aim of this paper is to develop a model which enables a structured analysis and an efficient assessment of distribution channels. The methodology based on the Analytical Hierarchy Process (AHP) will be a useful tool in setting various criteria for deciding on distribution channels, as well as a tool for managing a multi-variant qualitative assessment of data included in decision-making processes. The survey results show that the most important distribution channel for agricultural products is the channel of sales via processing plants (cooling and drying facilities, silos and agricultural combines), compared to sales through advertising (which significantly increased its share with the COVID-19 pandemic), sales through sales channels or at farmers’ markets. |
| doi_str_mv | 10.3390/su122410479 |
| format | Article |
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| subjects | Agricultural economics Agricultural management Agricultural products Agriculture Business competition Channels Consumption COVID-19 Decision making Distribution channels Drying Farms Food Marketing Multiple criterion Natural & organic foods Prices Product design Product quality Qualitative analysis Small farms Supermarkets Technology adoption |
| title | Small Farm Business Analysis Using the AHP Model for Efficient Assessment of Distribution Channels |
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