Green Purchase Behavior of University Students in Hungary: An Empirical Study

In this modern age of digitalization, consumers have access to an ample amount of information regarding a product’s quality and benefits, which makes consumers more conscious of their consumption patterns and their impact on social and environmental development. Likewise, marketing strategies have a...

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Veröffentlicht in:	Sustainability 2020-12, Vol.12 (23), p.10077
Hauptverfasser:	Naz, Farheen, Oláh, Judit, Vasile, Dinu, Magda, Róbert
Format:	Artikel
Sprache:	eng
Schlagworte:	Carbon Competitive advantage Consumer behavior Consumers Consumption Demographic variables Digitization Environmental impact Environmental protection Factor analysis Green procurement Green products International organizations Marketing Niche markets Social responsibility Students Sustainability Sustainable development University students
Online-Zugang:	Volltext
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