Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context

The usage of smartphones is increasing with each passing day. The growth of wireless subscription in India in the last 5 years is very high. However, the penetration rate of smartphones among low-income people is significantly low. Looking at the near saturation and high competition of markets at th...

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Veröffentlicht in:	Global business review 2020-12, Vol.21 (6), p.1387-1405
Hauptverfasser:	Baishya, Kuldeep, Samalia, Harsh Vardhan
Format:	Artikel
Sprache:	eng
Schlagworte:	Adoption of innovations Anxiety Low income groups Markets Smartphones Structural equation modeling Technology adoption
Online-Zugang:	Volltext
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