Guidelines for open innovation success with external product development firms

PurposeThe article offers an answer to the question, “When companies are caught between recessionary financial constraints and epic market discontinuity, what approaches actually deliver innovation efficiently and effectively?”Design/methodology/approachThe article offers guidelines for enterprises...

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Veröffentlicht in:	Strategy & leadership 2020-11, Vol.48 (5), p.25-32
1. Verfasser:	Allio, Michael K
Format:	Artikel
Sprache:	eng
Schlagworte:	Business models Collaboration Competitive advantage Corporate sponsorship Executives Generic products Initiatives Innovations Packaged goods Product development R&D Research & development Success Supply chains Teams
Online-Zugang:	Volltext
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