Effects of Uniqueness, News Valence, and Liking on Personalization of Company News
Many online information systems are delivering personalized news to users today. The essence of this personalization process is to match a news article to the reader’s self-identity. However, prior studies mostly focus on matching a positive news story to a person’s desired identity. No known resear...
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Veröffentlicht in: | Journalism & mass communication quarterly 2020-12, Vol.97 (4), p.890-912 |
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Hauptverfasser: | , , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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