Internal communicators’ understanding of the definition and importance of employee advocacy

•The findings suggested that employee advocacy could be expressed verbally or nonverbally. Hence, a new definition of advocacy was proposed.•The interviewees emphasized that employee advocacy can positively impact growth and sales.•Employee advocacy positively impacts human capital in several ways,...

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Veröffentlicht in:	Public relations review 2020-11, Vol.46 (4), p.101946, Article 101946
1. Verfasser:	Thelen, Patrick D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advocacy Employee advocacy Employee communication behavior Employee retention Internal communication Marketing Office management Organizational citizenship behavior Public relations
Online-Zugang:	Volltext
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