The Value of Front-of-Package and Point-of-Purchase Summaries in the Cold Cereal Industry

This study explores the relationship between perceived quality as indicated by the front of package (FOP) and point of purchase (POP) summaries, objective quality, price, and value among 270 cold cereals. Findings reveal organic and whole-grain summaries are associated with higher objective quality;...

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Veröffentlicht in:	Journal of food products marketing 2020-10, Vol.26 (8), p.545-563
Hauptverfasser:	Ivanova, Albena, Kurp (Maher), Jill, Hampe, Austin
Format:	Artikel
Sprache:	eng
Schlagworte:	cereal Cereals Certifications consumer health front-of-package Gluten Public policy Summaries
Online-Zugang:	Volltext
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