Values of rural landscape: The case study Chlum u Třeboně (Bohemia)

•The research consists of the rural landscape values identification in Czechia.•Natural, historical, man-made and spiritual values were investigated.•Landscape values are important factors to keep or create a local identity.•The dynamic and multi-functional aspects of the landscape values gain attention.•Water components will very likely increase importance under the threat of drought. Natural, historical, man-made and spiritual values of the rural landscape were investigated on the example of the rural municipality Chlum u Třeboně in Southern Bohemia (the Czech Republic). It shows that the rural landscape contains a set of values – such as substance, origin, size, and importance – many of which have negative connotations. Some of these values are protected, others are not. The set of values forms genius loci of the place which is an important part of the local identity. The landscape of the area under the study was monitored and analyzed from both macro-structural and micro-structural points of view. As the evaluation of values mainly depends on stakeholders (local residents, tourists, municipalities, entrepreneurs, landscape protection bodies, etc.), in the past, the values of the rural landscape were connected predominantly with its productive function. Based on the results it is possible to say that in relation to the transition towards the post-industrial society, values related to the landscape are gaining new importance such as wetlands or swamps to combat drought. It is necessary to pay higher attention to the dynamic and multi-functional aspects of the landscape values in the near future.