The effect of intensity of consumer education, self‐efficacy, personality traits and social media on consumer empowerment

This study aimed to develop a consumer empowerment model by adopting the Social Cognitive Theory and the Empowerment Theory in explaining consumer empowerment. Specifically, this study intended to identify the relationships between consumer self‐efficacy, intensity of consumer education, personality...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	International journal of consumer studies 2020-11, Vol.44 (6), p.511-520
Hauptverfasser:	Tajurahim, Nurul Nadiah Syahida, Abu Bakar, Elistina, Md Jusoh, Zuroni, Ahmad, Sa’odah, Muhammad Arif, Afida Mastura
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer education consumer empowerment Educational programs Efficacy Empowerment empowerment theory Personality personality trait Personality traits Self-efficacy Social cognitive theory Social media Social networks
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!