How Can E-Commerce Businesses Implement Discount Strategies through Social Media?

In the context of the global economic downturn caused by COVID-19, e-commerce has become the first choice for people to shop. Many merchants choose to launch promotion activities through some social media platforms. Price discounts can dramatically increase sales volume in social e-commerce due to t...

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Bibliographische Detailangaben
Veröffentlicht in:	Sustainability 2020-09, Vol.12 (18), p.7459
Hauptverfasser:	Lv, Junjie, Wang, Zichen, Huang, Yuqing, Wang, Tong, Wang, Yuanzhuo
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Coronaviruses COVID-19 Digital media Discounts Disease transmission Electronic commerce Equity Friendship Game theory Information dissemination Marketing Motivation Purchasing Reputations Social networks Social research Subsidies Sustainable development
Online-Zugang:	Volltext
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