The effect of experienced buyers’ feedback on consumer behavior: Evidence from the largest online marketplace in China

Fake online reviews are so prevalent that e-commerce platforms attempt to control it from affecting the trustworthiness between buyers and sellers. The issue has also attracted sporadic scholarly endeavor to understand this new field. To address this issue, we propose a new model to examine three in...

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Veröffentlicht in:	Journal of intelligent & fuzzy systems 2020-01, Vol.39 (2), p.1601-1610
Hauptverfasser:	Yu, Hongyan, Ji, Shenjia, Yang, Deli
Format:	Artikel
Sprache:	eng
Schlagworte:	Electronic commerce Feedback Literature reviews Sales
Online-Zugang:	Volltext
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