‘Every time I dress myself, it go motherfuckin’ viral’: Post-verbal flows and memetic hype in Young Thug's mumble rap

Hip-hop studies have historically centred on issues of the ‘street’ or virtuosic lyricism and flow, foregrounded as evidence of the ‘seriousness’ of the genre. While these have undoubtedly been valuable theoretical approaches, the prominence of social networking in the 2010s (with its vast implicati...

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