How vloggers embrace their viewers: Focusing on the roles of para-social interactions and flow experience

•Identifying online vloggers’ impact on PSI and sense of belonging.•The effects of PSI and sense of belonging on flow experience is showed.•The impact of flow experience on behavioral responses is revealed.•The mediating effect of flow experience is confirmed. Social media allow marketers to directl...

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Veröffentlicht in:	Telematics and informatics 2020-06, Vol.49, p.101364, Article 101364
1. Verfasser:	Hsu, Chia-Lin
Format:	Artikel
Sprache:	eng
Schlagworte:	Blogs Consumers Digital media Flow Marketing Para-social interaction Physical attractiveness Sense of belonging Social factors Social interaction Social media Social networks Vloggers
Online-Zugang:	Volltext
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