Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example

Taking Chengdu as an example, based on the destination image theory and employing the content analysis methodology, this paper conducts data mining on the online comment texts of TikTok short food videos, and analyzes the impact of short food videos on the destination image (cognitive image, affecti...

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Veröffentlicht in:	Sustainability 2020-09, Vol.12 (17), p.6739
Hauptverfasser:	Li, Yi, Xu, Xiuxiu, Song, Bo, He, Hong
Format:	Artikel
Sprache:	eng
Schlagworte:	Cities Cognition & reasoning Content analysis Emotions Flavor Flavors Food Impact analysis Marketing Motivation Social environment Social networks Tourism Tourists User generated content
Online-Zugang:	Volltext
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