Determining factors in the use of instagram for consumption intention
Social networks are proving to be a strategic instrument of competitive advantage. The study aims to analyze the influence between the frequency of use, the perceived utility and the ease of use of Instagram in relation to the consumer's intention to buy. An online survey was conducted with 262...
Gespeichert in:
| Veröffentlicht in: | Dimensión empresarial 2020-08, Vol.18 (3) |
|---|---|
| Hauptverfasser: | , , , , |
| Format: | Artikel |
| Sprache: | por |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | |
|---|---|
| container_issue | 3 |
| container_start_page | |
| container_title | Dimensión empresarial |
| container_volume | 18 |
| creator | César Ricardo Maia de Vasconcelos Aricia Morais de Medeiros Ênio Vinícius Baracho Eduardo Luiz Antonio Felix Júnior Carolina Barbosa Montenegro |
| description | Social networks are proving to be a strategic instrument of competitive advantage. The study aims to analyze the influence between the frequency of use, the perceived utility and the ease of use of Instagram in relation to the consumer's intention to buy. An online survey was conducted with 262 users. The data were interpreted using exploratory factor analysis and multiple linear regression to determine the relationship between the respective factors. The results showed that the frequency of use, the perceived utility and the ease of use have a positive effect on the intention to buy through Instagram. |
| doi_str_mv | 10.15665/dem.v18i3.2235 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_journals_2436410152</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2436410152</sourcerecordid><originalsourceid>FETCH-proquest_journals_24364101523</originalsourceid><addsrcrecordid>eNqNirEOgjAURRujiUSZXZs4g_SVFpgV4wc4uBHEFmtsi23x-8XED3C65-RchDYkSwnjnO1uQqdvUiqaAlA2QxFQgKRi_DJHEeEVJCXjdIli79U1g6IiwIsiQvVBBOG0Msr0WLZdsM5jZXC4Czx6ga2czIe2d63G0jrcWeNHPQRlzVSCMF9ao4Vsn17Ev12h7bE-70_J4OxrFD40Dzs6M6UGcspzkhEG9L_XB0deQ2c</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2436410152</pqid></control><display><type>article</type><title>Determining factors in the use of instagram for consumption intention</title><source>EZB-FREE-00999 freely available EZB journals</source><creator>César Ricardo Maia de Vasconcelos ; Aricia Morais de Medeiros ; Ênio Vinícius Baracho Eduardo ; Luiz Antonio Felix Júnior ; Carolina Barbosa Montenegro</creator><creatorcontrib>César Ricardo Maia de Vasconcelos ; Aricia Morais de Medeiros ; Ênio Vinícius Baracho Eduardo ; Luiz Antonio Felix Júnior ; Carolina Barbosa Montenegro</creatorcontrib><description>Social networks are proving to be a strategic instrument of competitive advantage. The study aims to analyze the influence between the frequency of use, the perceived utility and the ease of use of Instagram in relation to the consumer's intention to buy. An online survey was conducted with 262 users. The data were interpreted using exploratory factor analysis and multiple linear regression to determine the relationship between the respective factors. The results showed that the frequency of use, the perceived utility and the ease of use have a positive effect on the intention to buy through Instagram.</description><identifier>ISSN: 1692-8563</identifier><identifier>EISSN: 2322-956X</identifier><identifier>DOI: 10.15665/dem.v18i3.2235</identifier><language>por</language><publisher>Barranquilla: Universidad Autonoma del Caribe</publisher><subject>Competitive advantage ; Consumer behavior ; Purchase intention ; Regression analysis ; Social networks</subject><ispartof>Dimensión empresarial, 2020-08, Vol.18 (3)</ispartof><rights>2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,27924,27925</link.rule.ids></links><search><creatorcontrib>César Ricardo Maia de Vasconcelos</creatorcontrib><creatorcontrib>Aricia Morais de Medeiros</creatorcontrib><creatorcontrib>Ênio Vinícius Baracho Eduardo</creatorcontrib><creatorcontrib>Luiz Antonio Felix Júnior</creatorcontrib><creatorcontrib>Carolina Barbosa Montenegro</creatorcontrib><title>Determining factors in the use of instagram for consumption intention</title><title>Dimensión empresarial</title><description>Social networks are proving to be a strategic instrument of competitive advantage. The study aims to analyze the influence between the frequency of use, the perceived utility and the ease of use of Instagram in relation to the consumer's intention to buy. An online survey was conducted with 262 users. The data were interpreted using exploratory factor analysis and multiple linear regression to determine the relationship between the respective factors. The results showed that the frequency of use, the perceived utility and the ease of use have a positive effect on the intention to buy through Instagram.</description><subject>Competitive advantage</subject><subject>Consumer behavior</subject><subject>Purchase intention</subject><subject>Regression analysis</subject><subject>Social networks</subject><issn>1692-8563</issn><issn>2322-956X</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2020</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNqNirEOgjAURRujiUSZXZs4g_SVFpgV4wc4uBHEFmtsi23x-8XED3C65-RchDYkSwnjnO1uQqdvUiqaAlA2QxFQgKRi_DJHEeEVJCXjdIli79U1g6IiwIsiQvVBBOG0Msr0WLZdsM5jZXC4Czx6ga2czIe2d63G0jrcWeNHPQRlzVSCMF9ao4Vsn17Ev12h7bE-70_J4OxrFD40Dzs6M6UGcspzkhEG9L_XB0deQ2c</recordid><startdate>20200801</startdate><enddate>20200801</enddate><creator>César Ricardo Maia de Vasconcelos</creator><creator>Aricia Morais de Medeiros</creator><creator>Ênio Vinícius Baracho Eduardo</creator><creator>Luiz Antonio Felix Júnior</creator><creator>Carolina Barbosa Montenegro</creator><general>Universidad Autonoma del Caribe</general><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>F~G</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0C</scope><scope>PIMPY</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope></search><sort><creationdate>20200801</creationdate><title>Determining factors in the use of instagram for consumption intention</title><author>César Ricardo Maia de Vasconcelos ; Aricia Morais de Medeiros ; Ênio Vinícius Baracho Eduardo ; Luiz Antonio Felix Júnior ; Carolina Barbosa Montenegro</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_journals_24364101523</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>por</language><creationdate>2020</creationdate><topic>Competitive advantage</topic><topic>Consumer behavior</topic><topic>Purchase intention</topic><topic>Regression analysis</topic><topic>Social networks</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>César Ricardo Maia de Vasconcelos</creatorcontrib><creatorcontrib>Aricia Morais de Medeiros</creatorcontrib><creatorcontrib>Ênio Vinícius Baracho Eduardo</creatorcontrib><creatorcontrib>Luiz Antonio Felix Júnior</creatorcontrib><creatorcontrib>Carolina Barbosa Montenegro</creatorcontrib><collection>ProQuest Central (Corporate)</collection><collection>Access via ABI/INFORM (ProQuest)</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><jtitle>Dimensión empresarial</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>César Ricardo Maia de Vasconcelos</au><au>Aricia Morais de Medeiros</au><au>Ênio Vinícius Baracho Eduardo</au><au>Luiz Antonio Felix Júnior</au><au>Carolina Barbosa Montenegro</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Determining factors in the use of instagram for consumption intention</atitle><jtitle>Dimensión empresarial</jtitle><date>2020-08-01</date><risdate>2020</risdate><volume>18</volume><issue>3</issue><issn>1692-8563</issn><eissn>2322-956X</eissn><abstract>Social networks are proving to be a strategic instrument of competitive advantage. The study aims to analyze the influence between the frequency of use, the perceived utility and the ease of use of Instagram in relation to the consumer's intention to buy. An online survey was conducted with 262 users. The data were interpreted using exploratory factor analysis and multiple linear regression to determine the relationship between the respective factors. The results showed that the frequency of use, the perceived utility and the ease of use have a positive effect on the intention to buy through Instagram.</abstract><cop>Barranquilla</cop><pub>Universidad Autonoma del Caribe</pub><doi>10.15665/dem.v18i3.2235</doi><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1692-8563 |
| ispartof | Dimensión empresarial, 2020-08, Vol.18 (3) |
| issn | 1692-8563 2322-956X |
| language | por |
| recordid | cdi_proquest_journals_2436410152 |
| source | EZB-FREE-00999 freely available EZB journals |
| subjects | Competitive advantage Consumer behavior Purchase intention Regression analysis Social networks |
| title | Determining factors in the use of instagram for consumption intention |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-21T16%3A12%3A17IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Determining%20factors%20in%20the%20use%20of%20instagram%20for%20consumption%20intention&rft.jtitle=Dimensi%C3%B3n%20empresarial&rft.au=C%C3%A9sar%20Ricardo%20Maia%20de%20Vasconcelos&rft.date=2020-08-01&rft.volume=18&rft.issue=3&rft.issn=1692-8563&rft.eissn=2322-956X&rft_id=info:doi/10.15665/dem.v18i3.2235&rft_dat=%3Cproquest%3E2436410152%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=2436410152&rft_id=info:pmid/&rfr_iscdi=true |