The New NDP: Moderation, Modernization, and Political Marketing David McGrane, Vancouver: UBC Press, 2019, pp. 408
[...]the new NDP relied more on professional strategists, public opinion polling and focus groups when setting its legislative priorities, instead of on caucus, party members and organized labour. Public opinion data suggest that the NDP began stealing “market share” (voters) from the Liberal party...
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| Veröffentlicht in: | Canadian journal of political science 2020, Vol.53 (2), p.499-501 |
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| container_title | Canadian journal of political science |
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| creator | Currie-Wood, Rob |
| description | [...]the new NDP relied more on professional strategists, public opinion polling and focus groups when setting its legislative priorities, instead of on caucus, party members and organized labour. Public opinion data suggest that the NDP began stealing “market share” (voters) from the Liberal party in English Canada and all other parties in Quebec (212, 241). [...]The New NDP fills a large gap about developments in Canadian party politics since the turn of the twenty-first century. |
| doi_str_mv | 10.1017/S0008423920000153 |
| format | Review |
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| fulltext | fulltext |
| identifier | ISSN: 0008-4239 |
| ispartof | Canadian journal of political science, 2020, Vol.53 (2), p.499-501 |
| issn | 0008-4239 1744-9324 |
| language | eng |
| recordid | cdi_proquest_journals_2435731025 |
| source | Worldwide Political Science Abstracts; Cambridge Journals |
| subjects | Debates Labor parties Labor unions Market shares Marketing Moderation Modernization Political activism Political advertising Political leadership Political parties Politics Primaries & caucuses Prioritizing Public opinion Social activism Subsidies Theft Voter behavior Voters |
| title | The New NDP: Moderation, Modernization, and Political Marketing David McGrane, Vancouver: UBC Press, 2019, pp. 408 |
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