Corporate social responsibility and idiosyncratic risk in the restaurant industry: does brand diversification matter?

Purpose This study aims to examine the link between corporate social responsibility (CSR) and idiosyncratic risk in the restaurant industry. The study also explores whether brand diversification magnifies the risk reduction effect of CSR in the restaurant industry. Design/methodology/approach The st...

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Veröffentlicht in:	International journal of contemporary hospitality management 2020-08, Vol.32 (9), p.2925-2946
Hauptverfasser:	Ozdemir, Ozgur, Erkmen, Ezgi, Kim, Minji
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Corporate growth Corporate image Corporate profits Costs Diversification Economic conditions Equity Financial leverage Hospitality industry Operating leverage Profitability Rates of return Research & development expenditures Restaurants Social responsibility Stakeholders
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