Roaring Candidates in the Spotlight: Campaign Negativity, Emotions, and Media Coverage in 107 National Elections

We argue that, above and beyond the usual suspects, some campaign strategies are more successful in attracting media coverage. We specifically focus on two elements of campaign content: the tone of the campaign (i.e., whether or not to go “negative” on opponents) and the use of emotional appeals (fe...

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Veröffentlicht in:	The international journal of press/politics 2020-10, Vol.25 (4), p.576-606
Hauptverfasser:	Maier, Jürgen, Nai, Alessandro
Format:	Artikel
Sprache:	eng
Schlagworte:	Emotions Mass media effects Media coverage National elections Negative campaigning Political communication
Online-Zugang:	Volltext
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