Trust and customer engagement in the banking sector in Ghana

Customer engagement has become a topical issue in the marketing literature in recent times. Many researchers have called for more research to be done on the antecedents of customer engagement. In response to this call, we examine the impact of trust on customer engagement. We used the survey researc...

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Veröffentlicht in:	The Service industries journal 2020-10, Vol.40 (13-14), p.960-973
Hauptverfasser:	Kosiba, John Paul, Boateng, Henry, Okoe, Abednego Feehi, Hinson, Robert
Format:	Artikel
Sprache:	eng
Schlagworte:	customer engagement economy-based trust Ghana Retail banking service-based trust Trust 信任 加纳 基于服务的信任 基于经济的信任 客户参与 零售银行
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