Employer Brand and Identity of Software and IT Companies from CLUJ-NAPOCA as Reflected in Their Website Content

The paper highlights the characteristics of the employer brand identity of software and IT companies from Cluj-Napoca. The large IT companies from Cluj-Napoca are mainly Romanian delivery centers of international companies with outsourcing business strategy. Most of the locally based companies are m...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Bulletin of the Transilvania University of Brașov. Series VII, Social sciences, law Social sciences, law, 2020, Vol.13 (1-Suppl), p.189-200
1. Verfasser:	Tőkés, Gyöngyvér Erika
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand identification Competition Competitive advantage Content analysis Employees Employment Knowledge Labor market Social Sciences Sociology Workforce
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!