Sourcing product quality for foreign market entry

This study employs a differentiated Cournot model with both horizontal and vertical product differentiation. It scrutinizes the implications of frictions over manufacturing high quality (upstream market power) on the endogenous foreign market entry mode and product quality choice. Both high-quality...

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Veröffentlicht in:Review of world economics 2020-08, Vol.156 (3), p.669-702
1. Verfasser: Koska, Onur A.
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description This study employs a differentiated Cournot model with both horizontal and vertical product differentiation. It scrutinizes the implications of frictions over manufacturing high quality (upstream market power) on the endogenous foreign market entry mode and product quality choice. Both high-quality exports and subsidiary sales require high-quality inputs supplied by a monopoly upstream firm, and thus are costly. Relative product quality, product substitutability, and product-specific trade costs are the key for the variation in input/output prices, sales and the markup between an exporter and a multinational, and have significant trade policy implications for high-quality exports and subsidiary sales.
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source PAIS Index; Business Source Complete; JSTOR Archive Collection A-Z Listing; SpringerLink Journals - AutoHoldings
subjects Differentiation
Economic Policy
Economic theory
Economics
Economics and Finance
Endogenous
European Integration
Exports
Global economy
International Economics
International trade
Macroeconomics/Monetary Economics//Financial Economics
Market entry
Markets
Monopolies
ORIGINAL PAPER
Prices
Product differentiation
Product quality
Quality
Sales
Trade policy
title Sourcing product quality for foreign market entry
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