Voice of Charity: Prospecting the Donation Recurrence & Donor Retention in Crowdfunding

Online donation-based crowdfunding has brought new life to charity by soliciting small monetary contributions from crowd donors to help others in trouble or with dreams. However, a crucial issue for crowdfunding platforms as well as traditional charities is the problem of high donor attrition, i.e.,...

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Veröffentlicht in:IEEE transactions on knowledge and data engineering 2020-08, Vol.32 (8), p.1652-1665
Hauptverfasser: Zhao, Hongke, Jin, Binbin, Liu, Qi, Ge, Yong, Chen, Enhong, Zhang, Xi, Xu, Tong
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Sprache:eng
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