When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification

This study aims to investigate the effects of customers' perception of corporate social responsibility (CSR) on their CSR participation intention via customer–company identification (C–C identification). The authors also examine how CSR credibility strengthens the customers' CSR perception...

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Veröffentlicht in:	Corporate social-responsibility and environmental management 2020-07, Vol.27 (4), p.1878-1891
Hauptverfasser:	Hur, Won‐Moo, Moon, Tae‐Won, Kim, Hanna
Format:	Artikel
Sprache:	eng
Schlagworte:	Cognitive ability Credibility CSR credibility CSR participation intention Customers customers' CSR perception customer‐company identification (C–C identification) Identification Motivation Multivariate statistical analysis Perception Social responsibility
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