Predicting Fan Behavior Through Egocentric Network Analysis: Examining Season-Ticket Holder Renewal

The purpose of this study is to utilize egocentric network analysis to predict repurchase behaviors for college football season-ticket holders. Using a research approach grounded in network theory, we included the relational and behavioral characteristics of sport fans in a binomial regression model...

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Veröffentlicht in:	Journal of sport management 2020-05, Vol.34 (3), p.217-228
Hauptverfasser:	Katz, Matthew, Heere, Bob, Melton, E. Nicole
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior College football Subscriptions
Online-Zugang:	Volltext
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