Exploring the Adoption of Nike+ Run Club App: An Application of the Theory of Reasoned Action

The purpose of this study was to explore the influencing factors of users using Nike + Run Club App by Theory of Reasoned Action (TRA) as the theoretical basis and add the perceived playfulness into the research framework. This study took the users of the Nike + Run Club App as the research subject...

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Veröffentlicht in:	Mathematical problems in engineering 2020, Vol.2020 (2020), p.1-7
Hauptverfasser:	Sia, Wei Yeng, Huang, Ya-Chiu, Mao, Tso-Yen, Lin, Chih-Wei, Yang, Chin-Cheng
Format:	Artikel
Sprache:	eng
Schlagworte:	Applications programs Attitudes Behavior Cellular telephones Exercise Factor analysis Influence Information technology Mobile computing Multivariate statistical analysis Physical fitness Popularity Questionnaires Running Smartphones Software
Online-Zugang:	Volltext
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