Which emotional brand values do my followers want to hear about? An investigation of popular European tourist destinations

In this paper, the communication of destination brands through social media (Twitter and Facebook) is investigated with a focus on the use of emotional adjectives. Based on ten of the most popular destinations in Europe, more than 15,000 tweets and 6000 Facebook posts and users’ reactions to those m...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Information technology & tourism 2019-03, Vol.21 (1), p.63-81
Hauptverfasser:	Lalicic, Lidija, Huertas, Assumpció, Moreno, Antonio, Jabreel, Mohammed
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Communication IT in Business Original Research Social networks
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!