How do loss aversion and technology acceptance affect life insurance demand?

The present questionnaire-based study combines and expands technology acceptance and behavioural (risk and loss aversion) variables in explaining the demand for life insurance products. Loss aversion is inversely related to the proxy for life insurance demand and two technology acceptance related fa...

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Veröffentlicht in:	Applied economics letters 2020-07, Vol.27 (12), p.977-981
Hauptverfasser:	Nagy, Bálint Zsolt, Alt, Mónika Anetta, Benedek, Botond, Săplăcan, Zsuzsa
Format:	Artikel
Sprache:	eng
Schlagworte:	Acceptance Economic analysis Economic theory Economics Life insurance Life insurance demand loss aversion Risk behavior Technology technology acceptance Usefulness
Online-Zugang:	Volltext
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Zusammenfassung:	The present questionnaire-based study combines and expands technology acceptance and behavioural (risk and loss aversion) variables in explaining the demand for life insurance products. Loss aversion is inversely related to the proxy for life insurance demand and two technology acceptance related factors (usefulness of online technology and acceptance of smart devices) have a significant positive influence.
ISSN:	1350-4851 1466-4291
DOI:	10.1080/13504851.2019.1650882