e-Tourism beyond COVID-19: a call for transformative research

This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potentia...

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Veröffentlicht in:Information technology & tourism 2020-06, Vol.22 (2), p.187-203
Hauptverfasser: Gretzel, Ulrike, Fuchs, Matthias, Baggio, Rodolfo, Hoepken, Wolfram, Law, Rob, Neidhardt, Julia, Pesonen, Juho, Zanker, Markus, Xiang, Zheng
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container_issue 2
container_start_page 187
container_title Information technology & tourism
container_volume 22
creator Gretzel, Ulrike
Fuchs, Matthias
Baggio, Rodolfo
Hoepken, Wolfram
Law, Rob
Neidhardt, Julia
Pesonen, Juho
Zanker, Markus
Xiang, Zheng
description This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.
doi_str_mv 10.1007/s40558-020-00181-3
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subjects Business and Management
Coronaviruses
COVID-19
Hospitality, Leisure, Sport & Tourism
IT in Business
Social Sciences
Social Sciences - Other Topics
Tourism
Viewpoints
title e-Tourism beyond COVID-19: a call for transformative research
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