Relationship between Viewing Motivation, Presence, Viewing Satisfaction, and Attitude toward Tourism Destinations Based on TV Travel Reality Variety Programs
The purpose of this study was to clarify the relationship between viewing motivation for reality programs and the viewing experience (presence) during watching, viewing satisfaction after watching, and attitudes toward presented tourism destinations. While this study notes that the empirical verific...
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| Veröffentlicht in: | Sustainability 2020-06, Vol.12 (11), p.4614 |
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| creator | Kim, Bo-Kyeong Kim, Kyoung-Ok |
| description | The purpose of this study was to clarify the relationship between viewing motivation for reality programs and the viewing experience (presence) during watching, viewing satisfaction after watching, and attitudes toward presented tourism destinations. While this study notes that the empirical verification of travel reality variety programs is insufficient, various discussions are presented with regard to the grip of reality variety program fever in Korea. Notably, viewers are interested in the emotional experience related to characters and tourism destinations in reality variety programs. Therefore, we asked the following questions: (1) What kind of motivation encourages viewers to watch reality variety programs? (2) How does motivation for viewing a reality variety program affect viewing satisfaction through a certain approach (presence)? (3) How does viewing satisfaction affect one’s attitude toward a program’s tourism destinations? To answer these questions, we conducted a survey of 358 viewers of travel reality variety programs. The results of this study are as follows: (1) viewing motivation for travel reality variety programs consists of five factors: vicarious gratification, entertainment, information-seeking, habitual time-spending, and socializing; (2) it was confirmed that the effect of these five factors on satisfaction was mediated by presence (viewing experience); and (3) viewing satisfaction through presence affected the subsequent attitude toward presented tourism destinations. |
| doi_str_mv | 10.3390/su12114614 |
| format | Article |
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While this study notes that the empirical verification of travel reality variety programs is insufficient, various discussions are presented with regard to the grip of reality variety program fever in Korea. Notably, viewers are interested in the emotional experience related to characters and tourism destinations in reality variety programs. Therefore, we asked the following questions: (1) What kind of motivation encourages viewers to watch reality variety programs? (2) How does motivation for viewing a reality variety program affect viewing satisfaction through a certain approach (presence)? (3) How does viewing satisfaction affect one’s attitude toward a program’s tourism destinations? To answer these questions, we conducted a survey of 358 viewers of travel reality variety programs. The results of this study are as follows: (1) viewing motivation for travel reality variety programs consists of five factors: vicarious gratification, entertainment, information-seeking, habitual time-spending, and socializing; (2) it was confirmed that the effect of these five factors on satisfaction was mediated by presence (viewing experience); and (3) viewing satisfaction through presence affected the subsequent attitude toward presented tourism destinations.</description><identifier>ISSN: 2071-1050</identifier><identifier>EISSN: 2071-1050</identifier><identifier>DOI: 10.3390/su12114614</identifier><language>eng</language><publisher>Basel: MDPI AG</publisher><subject>Actors ; Attitudes ; Drama ; Fever ; Genre ; Motivation ; Studies ; Sustainability ; Television programs ; Theory ; Tourism ; Travel ; Trends ; Viewing</subject><ispartof>Sustainability, 2020-06, Vol.12 (11), p.4614</ispartof><rights>2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). 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While this study notes that the empirical verification of travel reality variety programs is insufficient, various discussions are presented with regard to the grip of reality variety program fever in Korea. Notably, viewers are interested in the emotional experience related to characters and tourism destinations in reality variety programs. Therefore, we asked the following questions: (1) What kind of motivation encourages viewers to watch reality variety programs? (2) How does motivation for viewing a reality variety program affect viewing satisfaction through a certain approach (presence)? (3) How does viewing satisfaction affect one’s attitude toward a program’s tourism destinations? To answer these questions, we conducted a survey of 358 viewers of travel reality variety programs. The results of this study are as follows: (1) viewing motivation for travel reality variety programs consists of five factors: vicarious gratification, entertainment, information-seeking, habitual time-spending, and socializing; (2) it was confirmed that the effect of these five factors on satisfaction was mediated by presence (viewing experience); and (3) viewing satisfaction through presence affected the subsequent attitude toward presented tourism destinations.</description><subject>Actors</subject><subject>Attitudes</subject><subject>Drama</subject><subject>Fever</subject><subject>Genre</subject><subject>Motivation</subject><subject>Studies</subject><subject>Sustainability</subject><subject>Television programs</subject><subject>Theory</subject><subject>Tourism</subject><subject>Travel</subject><subject>Trends</subject><subject>Viewing</subject><issn>2071-1050</issn><issn>2071-1050</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2020</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><recordid>eNpNUdtKw0AUDKJg0b74BQu-SaN7SdLuY61XqFhq7GvYZM_WLelu3d209GP8V6MR9bzMgRlmBiaKzgi-ZIzjK98QSkiSkeQg6lE8JDHBKT789x9Hfe9XuD3GCCdZL_qYQy2Ctsa_6Q0qIewADFpo2GmzRE826O03PUAzBx5MBYNf9qVlvBJVxwsj0TgEHRoJKNidcBLltnHar9EN-KBNl4OuhQeJrEH5AuVObKFGcxC1Dnu0EE5DizNnl06s_Wl0pETtof-DJ9Hr3W0-eYinz_ePk_E0rihPQ6w4ZlRllSJEKSZHkqY0UzIBnBA8EpyWsgKR4hTKLEkYpIBHagikxDiVFU_YSXTe-W6cfW_assWqbW7ayIK2FpxxzmiruuhUlbPeO1DFxum1cPuC4OJrgeJvAfYJ2Pt7Yw</recordid><startdate>20200601</startdate><enddate>20200601</enddate><creator>Kim, Bo-Kyeong</creator><creator>Kim, Kyoung-Ok</creator><general>MDPI AG</general><scope>AAYXX</scope><scope>CITATION</scope><scope>4U-</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><orcidid>https://orcid.org/0000-0002-0388-6754</orcidid></search><sort><creationdate>20200601</creationdate><title>Relationship between Viewing Motivation, Presence, Viewing Satisfaction, and Attitude toward Tourism Destinations Based on TV Travel Reality Variety Programs</title><author>Kim, Bo-Kyeong ; Kim, Kyoung-Ok</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c295t-f9032f6cf11ff3d8d2526fd4e04108a92bdcea505eb6443e5e08f7e1b005dc943</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2020</creationdate><topic>Actors</topic><topic>Attitudes</topic><topic>Drama</topic><topic>Fever</topic><topic>Genre</topic><topic>Motivation</topic><topic>Studies</topic><topic>Sustainability</topic><topic>Television programs</topic><topic>Theory</topic><topic>Tourism</topic><topic>Travel</topic><topic>Trends</topic><topic>Viewing</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Kim, Bo-Kyeong</creatorcontrib><creatorcontrib>Kim, Kyoung-Ok</creatorcontrib><collection>CrossRef</collection><collection>University Readers</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><jtitle>Sustainability</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Kim, Bo-Kyeong</au><au>Kim, Kyoung-Ok</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Relationship between Viewing Motivation, Presence, Viewing Satisfaction, and Attitude toward Tourism Destinations Based on TV Travel Reality Variety Programs</atitle><jtitle>Sustainability</jtitle><date>2020-06-01</date><risdate>2020</risdate><volume>12</volume><issue>11</issue><spage>4614</spage><pages>4614-</pages><issn>2071-1050</issn><eissn>2071-1050</eissn><abstract>The purpose of this study was to clarify the relationship between viewing motivation for reality programs and the viewing experience (presence) during watching, viewing satisfaction after watching, and attitudes toward presented tourism destinations. While this study notes that the empirical verification of travel reality variety programs is insufficient, various discussions are presented with regard to the grip of reality variety program fever in Korea. Notably, viewers are interested in the emotional experience related to characters and tourism destinations in reality variety programs. Therefore, we asked the following questions: (1) What kind of motivation encourages viewers to watch reality variety programs? (2) How does motivation for viewing a reality variety program affect viewing satisfaction through a certain approach (presence)? (3) How does viewing satisfaction affect one’s attitude toward a program’s tourism destinations? To answer these questions, we conducted a survey of 358 viewers of travel reality variety programs. The results of this study are as follows: (1) viewing motivation for travel reality variety programs consists of five factors: vicarious gratification, entertainment, information-seeking, habitual time-spending, and socializing; (2) it was confirmed that the effect of these five factors on satisfaction was mediated by presence (viewing experience); and (3) viewing satisfaction through presence affected the subsequent attitude toward presented tourism destinations.</abstract><cop>Basel</cop><pub>MDPI AG</pub><doi>10.3390/su12114614</doi><orcidid>https://orcid.org/0000-0002-0388-6754</orcidid><oa>free_for_read</oa></addata></record> |
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| source | MDPI - Multidisciplinary Digital Publishing Institute; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
| subjects | Actors Attitudes Drama Fever Genre Motivation Studies Sustainability Television programs Theory Tourism Travel Trends Viewing |
| title | Relationship between Viewing Motivation, Presence, Viewing Satisfaction, and Attitude toward Tourism Destinations Based on TV Travel Reality Variety Programs |
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