Proverb as a Tool of Persuasion in Political Discourse (on the Material of Georgian and French languages)

Our study deals with the use of proverbs as a tool of persuasion in political discourse. Within this study we have studied and analyzed the texts of Georgian and French political articles, speeches and proverbs used therein. The analysis revealed that the proverbs found and used by us in the French discourses were not only of French origin. Also, most of the proverbs found in the French discourses were used as titles of the articles. As for the Georgian proverbs, they consisted mainly of popular proverbs well known to the Georgian public. Georgia proverbs have rarely been cited as an article title. According to the general conclusion, the use of proverbs as a tool of persuasion in the political discourse by the politicians of both countries is quite relevant. It is effective when it is persuasive and at the same time causes an emotional reaction. Quoting the proverbs, the politicians base their thinking on positions. The proverb is one of the key argumentative techniques.