Antecedents of Young Consumer's Purchase Intention towards Counterfeit Fashion Wear in Pakistan

Counterfeiting is a major threat faced by established legal manufacturers. In addition to being a direct threat to the legal manufacturers', counterfeiting causes loss of future employment opportunities, threatens the existing jobs at the legal manufacturer, causes an increase in the marketing...

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Veröffentlicht in:	NUML international journal of business & management 2019-12, Vol.14 (2), p.16-29
Hauptverfasser:	Naeem, Muhammad Zeshan, Khan, Muhammad Azizullah, Tanweer, Akhtar
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Business administration Consumer behavior Consumers Consumption Counterfeiting Ethics Fashion Manufacturers Manufacturing Materialism Product quality Threats
Online-Zugang:	Volltext
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