Management and Effects of In-Store Promotional Displays

Problem definition : We examine a brick-and-mortar retailer’s choice of which product to include in a promotional display (e.g., an “endcap” display). The display provides a visibility advantage to both the featured product and its category, but it also has consequences for customer traffic and subs...

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Veröffentlicht in:	Manufacturing & service operations management 2020-05, Vol.22 (3), p.481-494
Hauptverfasser:	Çetin, Oğuz, Mersereau, Adam J., Parlaktürk, Ali K.
Format:	Artikel
Sprache:	eng
Schlagworte:	assortment planning choice modeling Consumer behavior Customer services nested multinomial logit model Operations management promotional displays Promotional products retail Retail stores Retailing industry Sales promotions
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