Social Media as an Innovative Policy Tool: Lessons and Recommendations from the City of Austin

Social media brings opportunities for local governments to innovatively engage the public to enhance service delivery. Using the City of Austin, Texas as a backdrop, we assess the Austin Police Department s utilization of social media in its communication efforts around community policing. This asse...

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Veröffentlicht in:Journal of public management & social policy 2019-10, Vol.26 (2), p.79-97
Hauptverfasser: Farmer, Jayce L, Costello, William A
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container_title Journal of public management & social policy
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creator Farmer, Jayce L
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description Social media brings opportunities for local governments to innovatively engage the public to enhance service delivery. Using the City of Austin, Texas as a backdrop, we assess the Austin Police Department s utilization of social media in its communication efforts around community policing. This assessment develops a practical model to evaluate its community policing communication policies and practices by way of social media. The findings from this assessment provide several lessons and recommendations for practitioners to use in their efforts to integrate social media into public service delivery. These lessons and recommendations drawn from this case can provide an example of the potential strengths and weaknesses behind incorporating social media within public service delivery.
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source PAIS Index; Political science complete
subjects Cities
Citizen participation
Communication
Community policing
Law enforcement
Local government
Mass media
Performance management
Police
Police departments
Public sector
Public services
Social media
Social networks
Traffic
title Social Media as an Innovative Policy Tool: Lessons and Recommendations from the City of Austin
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