Impact of Kinetic Typography on Readers' Attention
Reading is one of the most complex cognitive processes requiring attention. In this research, we investigated the differences in attention duration, measured as fixation duration, of the different sub-categories of Kinetic Typography when compared to Serial Presentation. We used an eye-tracking syst...
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| Veröffentlicht in: | Visible language 2020-04, Vol.54 (1/2), p.171-185 |
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| creator | Kuraitytė, Milda Bessemans, Ann Nuyts, Erik |
| description | Reading is one of the most complex cognitive processes requiring attention. In this research, we investigated the differences in attention duration, measured as fixation duration, of the different sub-categories of Kinetic Typography when compared to Serial Presentation. We used an eye-tracking system to record eye movements of controlled stimuli. Each stimulus consisted of a match between a different word and sub-category of Kinetic Typography. The data collected revealed significant differences between Fluid Typography and Serial Presentation in attention duration. These results are a starting point to understand better Kinetic Typography readers' attention, which might lead to a better digital reading experience. |
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| ispartof | Visible language, 2020-04, Vol.54 (1/2), p.171-185 |
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| source | Alma/SFX Local Collection |
| subjects | Attention Cognition Cognitive Processes Design Experiments Eye movements Kinetic art Kinetics Motion Motor Reactions Reading processes Reading Research Stimuli Taxonomy Typesetting Typography |
| title | Impact of Kinetic Typography on Readers' Attention |
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