I am who I am: Sharing photos on social media by older consumers and its influence on subjective well‐being

We are faced with an aging population whose longer lives need to be lived well. Extant marketing scholarship has largely neglected older consumers' behavior in relation to the social media realm and its influence on well‐being. This two‐stage qualitative study investigates subjective well‐being...

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Veröffentlicht in:	Psychology & marketing 2020-06, Vol.37 (6), p.782-795
Hauptverfasser:	Pera, Rebecca, Quinton, Sarah, Baima, Gabriele
Format:	Artikel
Sprache:	eng
Schlagworte:	digital self Marketing older consumers photo‐sharing Qualitative research social media Social networks subjective well‐being Well being
Online-Zugang:	Volltext
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