Modified dynamic fuzzy c-means clustering algorithm – Application in dynamic customer segmentation

The dynamic customer segmentation (DCS) is a useful tool for managers in implementing marketing strategies by observing dynamic changes that are happening in the customer segments over time. The Crespo’s dynamic fuzzy c -means (CDFCM) is one of the clustering algorithms introduced in the literature...

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Veröffentlicht in:	Applied intelligence (Dordrecht, Netherlands) Netherlands), 2020-06, Vol.50 (6), p.1922-1942
Hauptverfasser:	Munusamy, Sivaguru, Murugesan, Punniyamoorthy
Format:	Artikel
Sprache:	eng
Schlagworte:	Algorithms Artificial Intelligence Clustering Computer Science Customers Machines Manufacturing Market segmentation Mechanical Engineering Processes Root-mean-square errors Supermarkets
Online-Zugang:	Volltext
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