Shopping resorts as vehicles of city marketing: the case of Puerto Venecia

In this paper, we analyze the case of the shopping resort Puerto Venecia, located in Zaragoza, Spain. As a precursor for creating value for a city, shopping malls have not frequently been considered in the literature of city branding. However, they may constitute an important source of value creatio...

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Veröffentlicht in:	Place branding and public diplomacy 2020-06, Vol.16 (2), p.187-194
Hauptverfasser:	Bravo, Rafael, Melero-Polo, Iguácel, López-Pérez, Raúl
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Case Study Corporate Communication/Public Relations Diplomacy Marketing Political Science and International Relations Resorts & spas Shopping
Online-Zugang:	Volltext
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