What if Hotelling's Firms Can Mass Customize?

ABSTRACT Mass customization provides a mechanism by which firms can better target a broad scope of consumer preferences and thus, in so doing, potentially increase their profits. We study product‐design and price competition between two mass‐customizing firms that serve consumers with varying tastes...

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Veröffentlicht in:	Decision sciences 2020-04, Vol.51 (2), p.395-422
Hauptverfasser:	Yazdani, Alireza, Çil, Eren B., Pangburn, Michael S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Companies Competition Consumers Customization Duopoly Competition Equilibrium Game theory Linear City Model Mass Customization Prices Product design Profits Reservation Price Sensitivity Taste Mismatch Cost Valuation
Online-Zugang:	Volltext
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