White Print: The Dotted Word
This case describes the efforts put in and challenges faced by a young female social entrepreneur, Upasana Makati, in an attempt to make a difference in the lives of people who are visually impaired or with poor vision in India. The idea of White Print was to provide interesting reading material for...
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| Veröffentlicht in: | Asian case research journal 2019-12, Vol.23 (2), p.331-349 |
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| container_end_page | 349 |
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| container_issue | 2 |
| container_start_page | 331 |
| container_title | Asian case research journal |
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| creator | Bhajni, Sameer Khandker, Varsha Patil, Sourabh Makati, Upasana |
| description | This case describes the efforts put in and challenges faced by a young female social entrepreneur, Upasana Makati, in an attempt to make a difference in the lives of people who are visually impaired or with poor vision in India. The idea of White Print was to provide interesting reading material for the visually impaired population, including Braille Tactile alphabet books in English and Hindi. Upasana had been handling all the functions on her own with occasional help from interns which has been working out well so far. However, going ahead, the business is bound to face issues related to revenue generation, scaling up, and impact. This can be a good case to introduce the concept of Social Entrepreneurship, Dual Bottom-line, and Hybrid organizations to students. |
| doi_str_mv | 10.1142/S0218927519500135 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0218-9275 |
| ispartof | Asian case research journal, 2019-12, Vol.23 (2), p.331-349 |
| issn | 0218-9275 1793-6772 |
| language | eng |
| recordid | cdi_proquest_journals_2393605981 |
| source | Business Source Complete |
| subjects | Entrepreneurs Litigation Makati, Upasana People with disabilities Quality of life Social entrepreneurship Visual impairment Women |
| title | White Print: The Dotted Word |
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