How Leaders Delude Themselves About Disruption

Sixty-three percent of companies are currently experiencing disruption, and 44% are highly susceptible to it, according to research by Accenture. And in a thorough analysis of more than 1,500 publicly listed companies, growth strategy consultancy Innosight found that only 52 of them, about 3% of the sample set, had made material progress in strategically transforming their organizations. The default positions, it seems, are to squeeze extra points from profit margins, search for companies to acquire, or simply pay lip service to innovation by setting up token incubators or having executives wear jeans and the occasional hoodie. Here, Anthony and Putz examine why companies are still so vulnerable to disruptive threats.