Hospitality and tourism education in an emerging digital economy

Purpose This paper addresses the strategic industry challenge relating to new education frameworks. The paper identifies key digital literacy and employability skills that students and educators need to develop to better understand and negotiate the changing, digitally focused landscape of the hospi...

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Veröffentlicht in:Worldwide hospitality and tourism themes 2020-04, Vol.12 (2), p.113-125
Hauptverfasser: Adeyinka-Ojo, Samuel, Lee, Sean, Abdullah, Shamsul Kamariah, Teo, John
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container_end_page 125
container_issue 2
container_start_page 113
container_title Worldwide hospitality and tourism themes
container_volume 12
creator Adeyinka-Ojo, Samuel
Lee, Sean
Abdullah, Shamsul Kamariah
Teo, John
description Purpose This paper addresses the strategic industry challenge relating to new education frameworks. The paper identifies key digital literacy and employability skills that students and educators need to develop to better understand and negotiate the changing, digitally focused landscape of the hospitality and tourism industry (HTI). Design/methodology/approach Content analysis was conducted on relevant literature related to digital technologies and employability skills. In particular, the paper explores the role of digital literacy and employability skills in an emerging digital economy and the disruptive impacts on hospitality and tourism operations. Findings There are three key findings related to digital literacy skills and technologies: industry practitioner perspectives, employability skills and experience economy services and disruptive digital innovations. These findings are conceptualised to craft an innovative framework for technology-driven hospitality and tourism curriculum development. The framework developed in this paper will be of interest to both hospitality and tourism educators and managers in the increasingly digitalized Malaysian HTI. Originality/value This paper presents an innovative, collaborative framework for hospitality and tourism curriculum development in education and industry to identify and develop the required digital literacy and employability skills.
doi_str_mv 10.1108/WHATT-12-2019-0075
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source Emerald A-Z Current Journals; Standard: Emerald eJournal Premier Collection
subjects Airlines
Alliances
Automation
Content analysis
Curricula
Customer relationship management
Digital economy
Digital literacy
Digital technology
Disruptive innovation
Higher education
Hotels & motels
Internet
Inventory management
Restaurants
Social networks
Software
Teachers
Tourism
title Hospitality and tourism education in an emerging digital economy
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