Conceptualizing Festival Attractiveness and Its Impact on Festival Hosting Destination Loyalty: A Mixed Method Approach

A number of studies have been conducted to examine the attractiveness of tourism destinations. However, there has been little research done on festival attractiveness nor on its impact on destination loyalty. This study employed a mixed method approach to investigate the festivals in Guangzhou city,...

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Veröffentlicht in:	Sustainability 2020-04, Vol.12 (8), p.3082
Hauptverfasser:	Li, Jing, Dai, Guangquan, Tang, Jinwen, Chen, Ying
Format:	Artikel
Sprache:	eng
Schlagworte:	Attraction Literature reviews Mixed methods research Multivariate statistical analysis Music festivals Socialization Success Sustainability Tourism
Online-Zugang:	Volltext
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