Sustainable Decision Making for Store Brand Product

We investigate a multi-brands sustainable channel coordination problem where a national brand manufacturer sells a product through two local retailers competing against their own store brand product, respectively. We shows how the retailers strategically optimize the price and quality of private bra...

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Veröffentlicht in:	Sustainability 2018-10, Vol.10 (11), p.3944
Hauptverfasser:	Choi, Ji-Hung, Kim, Taewan, Jung, Sang-Uk
Format:	Artikel
Sprache:	eng
Schlagworte:	Business competition Consumers Customers Decision making Grocery stores House brands Market shares Market strategy Marketing Monopolistic competition Product quality Production costs Profitability Retail stores Studies Supermarkets Sustainability
Online-Zugang:	Volltext
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