Implementation and adoption of CRM and co-creation leveraging collaborative technologies: An Indian banking context

PurposeThis paper aims to study the role of the emerging technology landscape and collaborative platforms in customer relationship management (CRM) unravelling novel opportunities for mutual co-creation in Indian banking context.Design/methodology/approachThis study used the case-study method for co...

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Veröffentlicht in:	Journal of Indian business research 2020-04, Vol.12 (1), p.113-132
Hauptverfasser:	Dubey, Neeraj Kumar, Sharma, Preeti, Sangle, Purnima
Format:	Artikel
Sprache:	eng
Schlagworte:	Access to information Banks Collaboration Customer relationship management Customers Interpersonal relations Knowledge management Quality Researchers Technology Transparency Triangulation Value creation
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