Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games

To successfully operate online games, gaming companies are introducing the systematic customer relationship management model. Particularly, churn analysis is one of the most important issues, because preventing a customer from churning is often more cost-efficient than acquiring a new customer. Chur...

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Veröffentlicht in:	IEEE transactions on games 2020-03, Vol.12 (1), p.41-53
Hauptverfasser:	Lee, Eunjo, Kim, Boram, Kang, Sungwook, Kang, Byungsoo, Jang, Yoonjae, Kim, Huy Kang
Format:	Artikel
Sprache:	eng
Schlagworte:	Analytical models Brand loyalty Churn prediction Computer & video games cost-benefit analysis customer lifetime value Customer relationship management Customer satisfaction Customers Data mining Data models game analytics Games Hidden Markov models Maximization Optimization Prediction models Predictive models
Online-Zugang:	Volltext
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